December 12 – Feryal Erhun
Date: 12 December 2025, Friday Time: 13.30 – 14.30 Place: MA-330 "Contracting Telemedicine: A game-theoretic consideration for NHS Advice & Guidance" by Feryal Erhun Cambridge Judge Business School Abstract The UK's National Health Service (NHS) relies on general practitioners (GPs) as the first point of contact for patients for initial assessment and treatment. However, this gatekeeping in the referral process may be susceptible to diagnostic and referral errors, causing both over- and under-referrals. These inefficiencies, compounded by long outpatient waiting lists, strain traditional care models. To address such inefficiencies, the NHS introduced Advice & Guidance (A&G), a telemedicine service allowing GPs to consult hospital specialists electronically before making referral decisions. This optional pre-referral step aims to improve referral appropriateness and reduce unnecessary hospital visits. We investigate optimal incentive mechanisms to…





